While you can spend money promoting tweets, funding your AdWords campaigns and putting your logo on the back of a sports team, there are some ways to gain a bit of recognition that don’t require quite so much funding. Whether you can’t afford it right now, or if you want to try free recognition and see where it takes you, read on and see if there’s an option you’d never thought of before! Once you start with them, you’ll probably never stop again.
Free advertising websites
Whether your business is small and local or is working on a more national scale, free advertising websites can definitely be the answer. In the US, many people use Craigslist to look for services, and in the UK, Gumtree is another option. Most of these websites will let you advertise without charging you for it, though some may apply some restrictions, like not allowing you to enter a web address. This differs per website, but they can still remain useful by using your brand name in the body of the text. These websites tend to have built-in categories and search functions, so a short, concise text that still ticks all the popular search terms for your kind of business is likely the get you as far it can possibly take you. Some of them will offer you some free services in the first days or weeks that allow you to bump your free advertisement to the top of the list, or occasionally will send out a mailshot allowing you to do the same, so it does pay to subscribe to their newsletters, even if you use a different emailadres for all your free-advert related accounts. If you use Google Analytics on your website, you can check very quickly to see if your traffic has increased, and which websites are doing the best, allowing you to determine where you might want to place a few more adverts, or even invest a little bit in being featured. The bigger the kind of website and the more universal your service, the better your chances of being recognised.
Make use of search engines
When you register a new domain, the provided will normally send you a few promotional emails about registering with search engines, and this a completely legitimate thing to do. Think of all the search engines people use in the regions or countries your service is relevant to, and make yourself a list. While you may have one default search engine, some people prefer small, niche search engines, so try to find as many of them as possible to register your website on, so it can be indexed easier. Once you’ve been indexed, you need to make your website SEO friendly, which will help your page rank better on these search engines. SEO stands for search engine optimization and is actually a very big business, but with the right amount of research, it’s possible that you can get to know it and get good at it, completely free. Most SEO revolves around making your page interesting to read, while still having your keyword in all the right places, the right amount of times. If you hit the perfect combination, all you’ll need to do to keep it SEO-friendly with regards to your main content is keep everything up-to-date. If you want to use more than one keyword, you can add extra pages to your website with a different keyword. As long as the content is unique, you shouldn’t have a problem. Most search engines also like you to keep your website fresh, with new content on a regular basis. This is why most companies have blogs or articles, so it’s a good thing to plan into your calendar!
Promote word-of-mouth and good reviews
Good feedback is one thing – when you have it on your website, you build trust with the customers who are visiting and see it. Genuine reviews also give you the chance to see where you’re going wrong and improve it, but good feedback is even better if it’s on other websites than yours. Social media is your first option, if you can find a way to get people to post about your business on their own timeline, or to Like your page – which is why so many companies have it in their news letters or confirmation emails. If you don’t have it yet, now is the time!